.



The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier
  .




. , , , . . , , . , , , , -, . , . .

192 ., .; ISBN 5-8459-1025-0, 0735713308;  84x108/32; 2006, 3 .; .



? :







, :

:



" . "



11
15
? 22
24
26
28
29
? 32
1: 45
- 48
52
? 54
, , 58
? 60
2: 65
68
! 76
82
3: , 87
, 90
94
߅ 96
101
104
WEB-? 110
4: 115
119
120
- 124
126
128
132
138
? 140
5: 147
150
152
154
? 156
160
163
164
165
166
167
168
169
172
182
185
! 186


Copyright © 1992-2015 "-"

Rambler  Top100